It has been said that quality is it’s own reward. One of the aspects of “desktop publishing” is that the subtleties of good typography have been eroded, and the absence of typographic excellence is very often not missed. Yet, just because it is not missed on a conscious level, does not mean its loss doesn’t have an impact. The loss can be felt in at least 3 main ways: there is a loss in legibility, a loss in credibility and a loss in brand equity.
In upcoming entries, I will expand on each these losses.
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